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1. Society and culture; types of society, social stratification and mobility, category of culture, globalisation. 2. Civilisation; theories of civilisation, culture cyclic circulation, Northatlantic and Euroasian civilisation. 3. European integration; public administration in process of integration, environmental crisis, “postmodern situation” and future of Europe. 4. Forms of integration process; economic, political and military form of integration, stage of economic integration, free trade zone, customs union, internal market, economic and monetary union, international institutions. 5. History of European integration; European integration after the WW 2, the deepening and the enlargement process, Schuman Declaration, the European Coal and Steel Community, European Economic Community, EURATOM, the Single European Act, EU Treaty, the Amsterdam Treaty, the Treaty of Nice, the Lisbon Treaty. 6. Institutions and EU legislative; the European Council, EU Council, European Commission, European Parliament, the European Court of Justice, the co-decision procedure, multinational vs. intergovernmental decision-making, primary legislation, secondary legislation, regulations, directives, decisions, recommendations, implementation period. 7. EU policies and budget; common, shared and complementary competencies, principle of subsidiarity, agricultural levies, customs duties, EMU, the EU budget spending areas, the financial perspective, the budget balance. 8. EU Enlargement and the future; Copenhagen criteria, candidate countries, potential candidate countries, the process of accession into EU, IPA, multi-speed Europe, variable geometry, the United States of Europe. 9. International marketing; trends, opportunities and challenges, entering foreign market – advantages and disadvantages. International marketing strategies, export marketing, global marketing, intercultural marketing, EPRG strategies. World trade organization, International monetary fund, International bank for reconstruction and development. International marketing intelligence. 10. International political and economic environment; export control, import control, trade barriers. Important organizations and groups as OECD, G3, G5 etc. Market characteristics: population, density, growth, life expectancy, age distribution, household, urbanization. Comparison of macroeconomic indicators. Problems in using international data for comparison. GDP vs. PQLI, HDI. Consumption patterns. 11. International cultural environment; verbal and nonverbal languages. religion and values and attitudes, manners and customs, material elements, aesthetics, education, social organization. Hofstede cultural dimensions. 12. International marketing mix; four Cs in seven Cs compass model. Product adaptation vs. product standardization, promotion strategy, decision-making in international context.

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